Marketing CV

How to Write a Marketing CV: Examples, Templates & Tips

If you're a strategic thinker who loves a good challenge and excels at communication, a career in marketing could be your perfect fit. However, even the most seasoned marketers can find it difficult to sell their own skills. To stand out in your job search, an applicant tracking system (ATS)-friendly CV is crucial for navigating this competitive landscape.

Our step-by-step guide ensures your marketing CV meets and exceeds the industry's standards in the UK, offering insights into crucial sections and layout tips. Whether you aim to kickstart your career or explore new opportunities within marketing, this guide, along with our extensive CV templates, is your starting point for writing a modern CV that resonates with employers' job criteria.

In this article, we cover:

• Recommended sections for your CV

• How to list skills in your marketing CV

• CV personal statement examples for marketing roles

• Keywords for a good marketing CV

• How to write a marketing CV with no experience.

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Marketing CV example

Download this free marketing CV example in PDF.

See our matching marketing cover letter example to help you finalise your application.

What to include in a marketing CV?

Writing a successful CV takes time and effort due to the competitive nature of the field. By turning your master CV into a job-specific one, you can showcase that you have conducted thorough research about the role, making you rank higher than the average candidate who submits a generic CV. To be the perfect candidate, we recommend including the following CV sections:

• Contact details: Include your full name, phone number, address, email, and a link to your LinkedIn profile at the top of your CV.

• Personal profile: Write a short, engaging summary that highlights your communication skills and understanding of audience engagement. Emphasise your ability to tailor strategies for different brands, channels, and target audiences.

• Work experience: List your roles in reverse chronological order. Focus on achievements that show measurable impact, rather than only describing your daily tasks.

• Skills: Include both hard and soft skills. Hard skills may include SEO, campaign management, and analytics. Soft skills, such as analytical thinking, collaboration, and adaptability, can be demonstrated in your profile and work experience sections.

• Education: Add your academic background, especially if you hold a degree in Marketing, Communications, Business, or a related field.

• Courses and certificates: Mention relevant professional development such as Google Digital Marketing & E-commerce, Meta Social Media Marketing Professional Certificate, HubSpot Inbound Marketing, or CIM Level 4 Certificate in Professional Marketing.

Must-have CV sections

• Personal profile

• Skills section

• Work experience

• Education

Learn more about how to write a good CV.

See our digital marketing CV example for more inspiration.

How to write a personal profile on a marketing CV

A personal profile, also known as a personal statement, is an elevator pitch that summarises your professional background, qualifications, career goals, and key soft skills, tailored to your desired job and industry.

Include soft skills and keywords from the job description

• Example 1: “Results-driven Marketing Specialist with 5+ years of experience developing and executing digital campaigns across social media, email, and paid channels. Skilled in SEO, analytics, and campaign strategy, with a proven ability to increase engagement, boost conversions, and strengthen brand visibility.”

• Example 2: “Versatile Marketing Professional with strong communication and project management skills. Experienced in coordinating multi-channel campaigns, analysing performance data, and collaborating with cross-functional teams to deliver measurable results and consistent brand messaging.”

Mention how you’ve applied your skills in relevant contexts

• Example 1: “Managed social media and PPC campaigns that increased website traffic by 35% and improved lead generation. Collaborated with content and design teams to develop cohesive digital strategies that aligned with brand goals and audience insights.”

• Example 2: “Planned and delivered email marketing and influencer campaigns that boosted engagement by 25%. Used analytics to refine targeting and messaging, demonstrating creativity, adaptability, and a results-focused approach under tight deadlines.”

Marketing CV personal profile examples

How to include work experience on a marketing CV

Whether you're a marketing executive, a head of marketing, or just beginning your career in an entry-level role, presenting your work history effectively is crucial for a compelling CV.

What should each work experience entry include?

• Job title of current or previous role

• Organisation name and location

• Dates of employment (month/year)

• A concise paragraph detailing your duties

• Followed by 2–3 bullet points that highlight your key achievements or measurable impact with strong action verbs.

Learn more about the work experience section in a CV.

Marketing CV work experience examples

Influencer Marketing Specialist, SevenSix Agency, London, 2023‑2025
Coordinated influencer campaigns for lifestyle, fashion, and tech clients, including influencer research, contract negotiation, campaign briefing, content approval, and performance tracking. Collaborated with brand, content, and paid social teams to amplify campaigns and ensure alignment with client objectives.

• Executed influencer partnerships that increased brand mentions by 25% and boosted engagement across Instagram and TikTok.

• Built long‑term relationships with over 12 micro‑ and macro‑influencers, generating repeat collaborations and expanding campaign reach.

Digital Marketer, UK Digital Marketing, Bristol, 2024‑2025
Implemented and optimised digital marketing campaigns, including SEO, PPC and email marketing for regional and UK‑wide clients. Monitored performance metrics, produced monthly analytics reports, and collaborated with web development and design teams to enhance user experience and conversion paths.

• Launched an SEO optimisation project that increased organic traffic by 30% within six months.

• Rolled out an email marketing series that improved click‑through rates by 15% and assisted in lead‑generation growth by 20%.

Social Media Marketer, The Good Marketer, Birmingham, 2023‑2024
Managed multiple brand social media channels, including Instagram, TikTok, Facebook and LinkedIn. Conducted audience and competitor research to refine content themes, and supported the creation of social media calendars, visual assets and community engagement initiatives in partnership with content and design teams.

• Achieved a 22% increase in online engagement over a four‑month campaign period.

• Grew the Instagram follower base by 18% and boosted LinkedIn page interactions by 14% through targeted community activation and strategic content.

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How to include skills in a marketing CV

Skills are a core part of your CV; they best describe your natural capabilities and personal qualities. In contrast to ideas, theories, or thoughts, they prove that you have an ability or mastery over something.

Essential marketing skills:

• Data analysis and reporting: Collecting, interpreting, and presenting marketing data from campaigns, social media, and website analytics to inform decisions and track performance.

• Campaign support and coordination: Assisting in the planning, execution, and monitoring of marketing campaigns across digital and offline channels.

• CRM and database management: Maintaining accurate customer records, segmenting audiences, and supporting email or loyalty marketing initiatives.

• SEO and content optimisation: Supporting digital content updates to improve search visibility and website performance.

• Project organisation: Managing tasks, timelines, and resources to ensure marketing projects run smoothly and meet deadlines.

To learn more, read the articles on what skills to put on a CV and the top skills employers look for.

How to list education on a marketing CV

The education section is vital in marketing because it helps employers better understand your qualifications and competencies for a specific job.

• Your education is a valuable addition, but not always a requirement for hiring you as an employee.

• You can briefly mention your high school, higher education, professional courses, and apprenticeships.

• Since marketing is a competitive field, documenting professional development bootcamps or academic accomplishments can help you stand out.

How to format educational qualifications

Tips for graduates or first-time marketing jobseekers:

• Add uni projects or campaigns to show your marketing style.

• Include any freelance, internship, or volunteer marketing experience.

• Mention student marketing societies, ambassador roles, or content creation for clubs.

• Mention tools like Google Analytics, Canva, Mailchimp or SEO basics if you’ve used them in coursework or personal projects.

Learn more about how to write a CV for your first job.

How to list courses and certificates in your marketing CV

Consider adding professional courses and certificates to a CV in a separate section to further boost your chances of landing a job. They show your drive and commitment to long-term success. Here are some examples:

• The Chartered Institute of Marketing

• University of the Arts London

• London Business School

• Reed courses

• The British Academy of Digital Marketing

How to write a marketing CV with no experience

If you’re applying for your first job in marketing, particularly as a recent school leaver with little to no work experience, focus on these key areas:

1. Show your transferable skills, such as creativity, communication, and organisation.

2. Include any volunteer roles or personal marketing projects, like managing social media accounts or helping with community events.

3. List relevant subjects or short courses, such as digital marketing, branding, or data analysis.

4. Highlight interpersonal skills, including teamwork, adaptability, and problem-solving.

5. Try a skills-based CV format if you lack experience and need a different approach to your CV.

Marketing CV sample with no experience

Download this marketing CV example with no experience in PDF.

Keywords to make your marketing CV ATS-friendly

As a marketing professional, it’s essential to understand the value of keywords in your CV. Many employers use ATS to filter applications, and these systems search for specific terms that match the job description. Including the right keywords helps your CV get noticed and reach the next stage.

Marketing CV essentials

• Tailor your CV to the job description: Identify the key skills, qualifications, and experience required for the role.

• Highlight your industry knowledge: Showcase your understanding of the marketing field through accomplishments such as leading campaigns, analysing market trends, or developing creative strategies.

• Quantify achievements: To improve your CV, use numbers to highlight marketing results, such as a 20% increase in conversion rates or a 50% growth in social media engagement.

• Qualifications validate expertise: Use your education section to demonstrate your commitment to professional growth.

• Choose the right format: Pick a CV layout that best represents your experience and aligns with your career goals.

Next steps?

Discover our collection of job-specific CV examples and cover letter examples designed to assist you in the job application process and enhance your writing strategies. Simplify your application process with our user-friendly CV Builder. Everything you need for a more efficient job search is conveniently consolidated in one place. For more expert tips, explore our articles on preparing for a competency-based interview and answering results-driven questions.

FAQ

What is the salary for a marketing job in the UK?

Here is the list of common marketing jobs with the corresponding average salaries, according to the UK talent page:

1. Marketing Specialist (£39,000 per year): creating promotional campaigns and conducting market research to support business growth.

2. Social Media Manager (£40,000 per year): building a company’s brand awareness via social media and digital marketing campaigns.

3. SEO Specialist (£40,000 per year): a search engine optimisation expert ensures the company’s website is visible, ranking high in search engines to generate steady traffic

4. Content Specialist (£37,700): writing blog posts, sales and email copies, and newsletters for their company’s website to boost search engine visibility.

5. Product Manager (£40,000 per year): uses buyer’s knowledge to develop products that satisfy consumers’ needs while increasing the company’s profitability.

6. Marketing Analyst (£35,000 per year): using data collection and data analysis to create better digital marketing plans that could increase the company's bottom line.

Check out our blog article on the highest-paying jobs in the UK for more insights.

How to get a job in marketing in the UK?

1. To get a job in marketing in the UK, start by building a strong foundation in key skills such as communication, creativity, data analysis, and digital tools.

2. Networking is also important. Attend industry events and UK job fairs, join marketing associations like the Chartered Institute of Marketing (CIM), and connect with professionals on LinkedIn.

3. Applying for entry-level roles such as marketing assistant, digital marketing executive, or social media coordinator is a great way to gain hands-on experience and progress within the field.

How to get into marketing in the UK without experience?

If you have no formal or direct experience in marketing, focus on demonstrating your potential:

• Start by completing free or affordable online courses through platforms like Google Digital Garage, HubSpot Academy, or LinkedIn Learning.

• Build a small portfolio by managing social media accounts, starting a blog, or helping a local business with their marketing efforts.

• Highlight transferable skills from other jobs, such as teamwork, organisation, and communication.

• Volunteering, internships, or part-time marketing support roles can also help you gain valuable experience and make your CV stand out.

Which degree is best for marketing?

Several degrees can lead to a successful career in marketing.

• A Bachelor’s in Marketing, Business and Management, or Digital Media is most common.

• Degrees in related areas such as Communications, Psychology, or Economics are also valuable, as they develop analytical and consumer-focused skills.

• For those wanting to specialise further, a Master’s in Digital Marketing, Brand Management, or Marketing Analytics can strengthen expertise and open up senior opportunities.

For more expert advice, check out these school-leaver career opportunities if you're just starting out.